Why us

# Why not Wix for your business website?

Wix is convenient when a business needs a quick online placeholder. After Dark Labs is for companies that want a site planned around their offer, sales path, SEO structure, performance, and future growth instead of a template editor.

Related comparisons

- ↗Why not Squarespace?
- ↗Why not GoDaddy Website Builder?
- ↗Why not WordPress?
- ↗Custom business website development

Wix vs custom website

## A website should fit the business, not the builder.

Template builders make common things easy, but they also encourage common structure. A custom website can be planned around your services, proof, SEO pages, lead flow, integrations, and buyer questions from the beginning.

- ✓Custom homepage, service pages, landing pages, and calls to action around your actual offer
- ✓SEO structure, metadata, internal links, and content hierarchy planned before launch
- ✓Performance, mobile behavior, forms, tracking, and integrations handled by the build
- ✓One-time build fee, with no required website-builder subscription from After Dark Labs

Ownership and growth

## Built to become a business asset.

### More room for SEO pages

If your business needs local pages, service pages, comparison pages, booking flows, or productized offers, the site structure can be designed around that search demand instead of squeezed into a starter template.

### Clear pricing language

The website project is handled as a one-time build fee. Domains, hosting, third-party tools, apps, maintenance, and optional support may still have separate costs depending on what the business needs.

Wix FAQ

## Common Wix questions.

### Why not use Wix for a business website?

Wix can work for a simple starter site, but businesses often choose custom development when they need more control over structure, performance, SEO pages, integrations, and the sales process.

### Is a custom website better than Wix?

It depends on the goal. A custom website is stronger when the business needs tailored messaging, flexible page structure, custom forms or workflows, and deeper SEO foundations.

### Can After Dark Labs replace an existing Wix site?

Yes. The new site can preserve useful content, rebuild the page structure, improve the message, set up redirects where needed, and create a clearer path to contact, book, or buy.

## Build a custom site instead of working around Wix.

Plan the message, SEO structure, performance, and lead flow around the business from day one.

Start a Custom Website →