Generative Engine Optimization

# GEO services for an AI-driven search world.

Traditional SEO is no longer the whole visibility picture. ChatGPT, Google Gemini, AI Overviews, Perplexity, and other answer engines can shape what customers learn before they ever click a website, app store listing, or ad.

Related services

- ↗Website services
- ↗Mobile app development
- ↗Business website SEO
- ↗Brand positioning and creative strategy

AI is changing search behavior

## Answer engines now shape the first impression.

People increasingly ask AI systems for recommendations, comparisons, summaries, local options, app ideas, and product research. Gartner has warned that answer engines will disintermediate organic search traffic, and its public research also says marketers need to optimize for both AI-driven and traditional search.

- ✓Clarify how your brand, services, products, and app features should be described by AI answer systems
- ✓Build pages, FAQs, structured data, and source-level content that answer specific customer questions
- ✓Improve entity consistency across your website, app store listings, social profiles, reviews, and launch content
- ✓Monitor the questions customers ask AI tools and adjust content when the brand is missing, vague, or misrepresented

GEO for websites and mobile apps

## Clear source material for every product surface.

### Website GEO

For business websites, GEO means building content that answer engines can understand: service pages, local context, comparison content, FAQs, proof points, schema, and clear source material for what the company does.

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### Mobile App GEO

For mobile apps, GEO connects app store optimization, product messaging, feature pages, support content, reviews, launch campaigns, and use-case language so AI systems can explain the app accurately.

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What GEO work includes

## Audit, content, entity consistency, and refinement.

### AI answer audit

Test prompts around your category, brand, services, competitors, local market, app features, and buying questions to see what AI systems currently say.

### Source-ready content

Create or improve pages that give AI systems clear facts, definitions, use cases, service details, location context, comparisons, and direct answers.

### Entity consistency and structured data

Align names, descriptions, categories, services, products, profiles, app listings, proof points, schema, FAQs, breadcrumbs, products, local context, and content relationships where they accurately fit.

### Authority signals and ongoing refinement

Strengthen reviews, case studies, founder context, product documentation, app store assets, and content that supports trust, then update pages when your brand is absent, outdated, inaccurate, or losing ground.

GEO FAQ

## Common AI search questions.

### What is Generative Engine Optimization?

Generative Engine Optimization, or GEO, makes a brand, product, service, website, or app easier for AI answer engines to understand, summarize, cite, and represent accurately.

### How is GEO different from SEO?

SEO focuses on traditional search results. GEO builds on SEO by also shaping content, entity signals, FAQs, structured data, comparisons, and source clarity for AI-generated answers.

### Do mobile apps need GEO?

Yes. Mobile apps need clear app pages, store listing language, feature explanations, use cases, support content, reviews, and brand consistency so AI systems can describe the app accurately when users research solutions.

### Does GEO replace SEO?

No. GEO should work with SEO. Traditional search, AI summaries, answer engines, social discovery, app stores, and direct brand searches all influence how customers find and evaluate a business.

## Make your brand easier for AI search to understand.

Add GEO strategy to your website, mobile app, product launch, or service business marketing plan.

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